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Gilt Groupe launches mobile sales series to bolster revenue
Gilt Groupe is kicking off its Summer Must Haves mobile sales series and letting consumers shop exclusive looks and fashion items via its mcommerce applications. The series will begin on June 22. Over...
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Staples looks to revamp in-store experience with new omnichannel approach
Staples has unveiled its first omnichannel stores that combine the retailer’s online and mobile assets to provide a more in-depth shopping experience. The stores, located in Norwood, MA, and Dover, DE,...
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Target leverages Facebook to bolster downloads for new mobile deals app
Target is using Facebook’s sponsored posts to get the word out about its new mobile application that gives consumers access to more than hundreds of exclusive discounts. Through the Cartwheel mobile...
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Delay in Passbook adoption hurts retailers in long-run
It has been almost a year since Apple’s initial launch of Passbook and only a few retailers have leveraged the technology to further their mobile commerce initiatives. There is no doubt loyalty will...
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Free People expands mobile commerce efforts with shoppable iOS app
Free People has debuted a new mobile commerce application that lets fashion-savvy customers browse and shop the latest styles and trends. Consumers can download the app and receive free two-day...
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Groupon incentivizes app downloads with Target gift card offer
Groupon is encouraging consumers to download its mobile deals application by offering them a $10 Target gift card for $5. The company turned to its email database to reach its existing users. Over the...
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Retail and the future of touch marketing
The convergence of online and offline represents a big opportunity for retailers and brands that can see past the confusing threat of mobile showrooming. Mobile has no doubt changed the retail space....
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Is mobile failing at point-of-sale?
Side-swipped The overwhelming presence of antiquated point-of-sale systems and infrastructure is currently preventing mobile from realizing its full potential in-store. Technology is changing...
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Marketing in the mobile shopping lifecycle
Making a mark When it comes to mobile commerce, marketers have two primary objectives: acquire new customers and drive the current customer base back in-store. Mobile has played a pivotal role in...
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Is the pause in NFC hurting adoption?
Still in the out field A number of near field communication-enabled devices are constantly hitting the market and many marketers are experimenting with their own mobile payment technology. However,...
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